OLAF JONSEK

Olaf Jonsek

Work Experience Speaker Visiting Professor Author Musician Photographer Painter Socials

About

For more than 25 years Olaf Jonsek was successfully engaged in turn-around projects for major brands like DELL, Disney, eBay, Nikon, Time Warner and many more. Olaf provides international experience in managing teams, projects and implementing best practices in sales, marketing and IT. Team members appreciate his honest approach, as well as the knowledge transfer among all tasks he is involved with.

"Ask yourself: 'Is what I try to accomplish impossible?' - If the answer is 'no' then go ahead and start implementing." - Olaf Jonsek

Work Experience

Head of Marketing

Fanatec / Corsair • 2024 - 2025
Strategy development, Turnaround initiative to revive struggling E-Com sales channel. Implementation of KPI, goals, department structure and processes (meetings, reports, filing structure). Preparation of online channel for friendly takeover by US corp. Leading marketing / E-com sales during merger. Successful ownership of planning and implementation of the major sales event in 2024: Black Friday

Interim CEO

uptodate Ventures (Startup within Sparkasse Group) • 2022 - 2023
Strategy development, Strategic partners, Human Resources, IT, Marketing, Sales, Service provider consolidation, Stakeholder reporting (Versicherungskammer Bayern); Expansion of the B2B/B2C app "Earnest" on the topic of sustainability, Development of a product portfolio as Product Owner, SaaS, Representation of the company at the World Economic Forum 2023 in Davos and Sparkasse Day 2023 (Hanover)

Leader / General Manager

Locamo GmbH • 2018 - 2022
Member of executive team: strategy, implementation of marketplace solution and project owner of rollout, setup of business processes, overseeing growth (hiring, admin), Scaling of online channels: SEO, SEA, affiliate, display, referral, email, social; implementation KPI, budgeting, A/B Tests, plan figures; alignment sales / support, B2B & B2C; implementation Magento, Investor Relations

Head of E-Commerce

NKD GmbH • 2016 - 2017
Interim Head of E-Commerce, XX.000 orders/month, MM € revenue / year, Budget and Revenue Responsibility, Strategy development, Process Improvement, KPI & Reporting System, Online Marketing Growth: PPC/SEO, Affiliate, Social, E-Mail-Marketing, Display; Coordinating Agencies, Re-Negotiating Contracts, Setup new E-Com platform, Responsibility for Logistics, Fulfillment, Customer, A/B/MV Testing, vendor consolidation, online marketing sync to offline catalog calendar

General Manager

Casa Bahia Hotel • 2015 - 2016
What was intended as vacation turned into a year long gig of turning a 2-star unknown B&B into a popular (and profitable) four-star hotel of Hollywood stars: Implementing booking reservation systems, partnering with all major booking sites, personnel schedules, training, hiring, legal & bookkeeping. Adding revenue channels in dining, drinks and activities. See the interview: here.

VP E-Commerce

360Training.com, Inc. • 2012 - 2015
Strategy and budget responsibility, online marketing channels SEO, PPC, Email, Social, Affiliate, managing offshore teams in Manila and Karachi, and 21 satellite portals, Release Management, SCRUM, Waterfall / Agile Development, Budget Responsibility: $8 million/year, Implementation of A/B/MV testing; Improving the conversion rate by 45% - Growing Affiliate revenue by 300% (Watch Interview) - Developing new revenue channels: Social, PPC

VP E-Commerce

E-Com Solution Provider • 2007 - 2012
Inhouse Online Marketing Consultant for B2C Retail Solutions Service and fulfillment provider; SEO, PPC, Affiliate Marketing, Customer Care Center / Call Center Management, Fulfillment; User Experience, Design, Store Rollout, International Expansion

CEO - Webdesign and Online Marketing Agency

Phenom Business Solutions Inc. • 2005 -2007
Serving small and medium sized businesses in Northeast Texas with website and online marketing needs, website (re)design and online marketing services, HTML, PHP, CSS, SEA, SEO, PPC, Email-Marketing, Sales, Leadership, B2B/B2C, Accounting, Legal, Hiring; Community Engagement, Networking

E-Commerce Consultant

Scala Management Consulting • 2001- 2005
Online Marketing and User Experience consultant for Deutsche Telekom, Handelsblatt, Postbank; SEO, PPC, UX, Target Groups, International Expansion, Omnichannel approach for Customer Sales & Telesales, Age-appropriate online targeting, overall web strategy for Deutsche Telekom B2C, Development of business cases for online customer sales

Business Development E-Commerce

Bausparkasse Schwäbisch Hall AG • 1999 - 2001
While also at college, Olaf was part of a team building a 30 Mio € web portal revolving around building and renovations of people’s homes, Duties: selection of IT partner, developing online marketing strategy B2B/B2C, competition analysis, presentations for vendors, conferences, business partners

Speaker

44. Deutscher Marketing Tag

Bedeutung des Online Einkaufes für den Einzelhandel
Deutsche Messe, Messegelände, Hannover
05. – 06. Dezember 2018

Presidents Summit

Enabling Hybrid Shopping
Lokomotivværkstedet, Copenhagen
08. - 09. November 2022

Visiting Professor

Fisher College of Business

OHIO State University / Fisher College of Business
Online Marketing / Social Media Marketing
MBA Course
2009 - 2010

Berlin

Internationale Berufsakademie Berlin (IBA)
E-Commerce / Online Marketing
2002 - 2003

Villingen Schwenningen

Duale Hochschule Baden-Württemberg Villingen-Schwenningen
E-Commerce / Online Marketing
2001 - 2002

Author

The Nicaragua Situation

The Nicaragua Situation: Rice, Fries and Bribes in Paradise
Paperback • November 2021 • English • $9,90 USD
This is a true story of a regular Joe traveling through Central America and finding himself in being a hotel manager of a four-star hotel in a secluded bay in Nicaragua.

Gute Nacht Geschichten

Gute-Nacht-Geschichten - Gedichte für Kinder: 20 unterhaltsame Geschichten für Kinder zwischen 5 und 90 Jahren
November 2022 • Deutsch • 17,40€
Schlafengehen macht mit dieser Sammlung von Geschichten mehr Spaß! Diese Gedichte ziehen Dich auch beim erneuten Lesen oder Vorlesen in ihren Bann und geben Dir Anstoß zum Denken, Lachen und Hinterfragen. Sehe die Welt aus den Augen eines Steines, der eine interessante Reise absolviert, erfahre warum einige Leute nicht gerne Hände schütteln...

Analysis of North American Hotels

Analysis of North American Hotels: A Look at Best Practices on Online Marketing Efforts Within the Hospitality Industry
October 2017 • English • $29.99 USD
This study of the North American market reviews best practices of hotels, Inns and Bed and Breakfasts to position themselves online: Google business profile, organic and paid search results, Facebook, in Online Travel Agencies (OTA) as well as on their website. Showing 96 graphs and images, this book provides an overview of Do's and Dont's of online marketing tactics...

Analysis of Central American Hotels

Analysis of Central Americas Hotels Regarding the Utilization of the Internet as a Sales and Communication Channel
June 2016 • English • $179.99 USD
The study Analysis of Central Americas Hotels Regarding the Utilization of the Internet as a Sales and Communication Channel outlines major elements a hotel, or small business in general, can implement to maximize visibility and revenue through the internet channel: from free business listings in Google, free business pages in Facebook, paid advertisement, etc.

Musician

Photographer

Shutterstock

Buildings • Landmarks • Objects • Nature • Technology
Photographer Profile

Getty Images

Photographer Profile

Painter (Acrylic)

Social Media

Olaf Jonsek on LinkedIn

IMDB - Big Brother Volcano

Big Brother Volcano (2017) • 1h 24 min • Director: Paul Briganti
When Alan's wife flakes on a last-ditch effort to save their marriage, he's joined by his all too eager brother-in-law Mike on a trip to Nicaragua, where they meet the tourist boat captain Olaf...
IMDB • Prime Video • Apple TV • Vimeo